【定位段落英文】*** 次数：9999999 已用完，请联系开发者***英文版《定位》一书中的所有“定位”汇总（长文，非重度定位爱好者可忽略本文）

*** 次数：9999999 已用完，请联系开发者***

大约在10年前，在我刚刚学习定位理论的时候，我的第一个核心问题是：到底什么是一个“定位”？

也就是心智中的一个“位置（Position）”到底是什么？我认为这是理解特劳特定位整个理论体系的核心，因为只有看清楚心智中的一个个位置，才有可能把你的品牌定到上面去。

但《定位》这本书上并没有针对这个问题给出直接的答案与定义。怎么办？当时我把英文版《定位》中所有含有“定位”一词的句子，都摘选了出来，包括Position、Positioning、Reposition等等。然后反复阅读、思考、体会。目的只有一个，就是去体会特劳特先生与里斯先生在写这本书时，脑子里对这个概念到底是怎么想的。

之所以选择英文版，而不是中文版，原因很简单，避免翻译问题，因为再完美的翻译，也难以百分百传达作者的原意。

这个方法很有效，非常有助于加深对定位体系的理解。下面把汇总的这些句子分享出来，供大家学习参考。

Summary of All the Position-Related Sentences from the Book of "Positioning: the Battle for Your Mind"

Front Cover:

Positioning: The Battle for Your Mind

Introduction

“Positioning” is the first body of thought to come to grips with the problems of communicating in an overcommunicated society.

This book has been written about a new approach to communication called positioning.

Positioning is a concept that has changed the nature of advertising, a concept so simple people have difficulty understanding how powerful it is.

Every successful politician practices positioning. So Procter & Gamble and Johnson & Johnson.

Positioningdefined

Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Perhaps yourself.

But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.

So it's incorrect to call the concept “product positioning.” You’re not really doing something to the product itself.

Not that positioning doesn't involve change. It often does. But changes made in the name, the price, and the package are really not changes in the product at all. They’re basically cosmetic changes done for the purpose of securing a worthwhile position in the prospect’s mind.

Positioning is the first body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society.

How Positioning Got Started

If one word can be said to have marked the course of advertising in the past decade, the word is “positioning.”