【营销书籍推荐英语小说摘抄段落】名著推荐：get，不可或缺的营销圣经

[此次推荐]

目前任何行业都离不开“营销”的概念。营销是一个系统工程。这次的大作要分给大家一本营销著作战犯。这本书是营销大师菲利普科特勒等人的著作《Maketin Management In China 《营销管理中国版》。

[作者简介]

Philip Kotler (born may 27、1931 in Chicago、Illinois)is an American marketing author、consultant和professorcurrently the s . c . Johnson distinguished professor of international marketing at the Kellogg school of management at northwestern univer

菲利普科特勒博士目前是美国西北大学凯洛格商学院的名誉教授。科特勒在业界久负盛名，著有《营销学原理》、《营销学导论》、《非营利机构营销学》等，著有《哈佛商业评论》、010-333660等。他还为美国电话电报公司、美洲银行、福特汽车公司、通用电气公司、国际商业机器公司等多家跨国公司担任顾问。

[内容介绍]

marketing management in China brings the landmark work of marketing to China . this adaptation provides hard-to-find and well-rered T offer insaptation

这本书结合国际视角和中国市场学习营销管理。这本书选择了最新的营销案例，包括各章的主题案例和各种案例，包括中国公司在当地的竞争和国际化。跨国公司在中国市场和世界市场。

[章节预览]

brief contents for marketing management in China

第部分：部分重建基础(recognizing the bases for marketing management)

chapter 1: understanding marketing for the 21st century

chapter 2: examing the infra structure for marketing management

Part :评估市场定向和客户值

chapter : scanning the marketing environment and capturing markets

chapter 43360 creating customer value and customer relationship

CHAPTER 5: Analyzing CONSUMER Markets

chapter 63360 analyzing business markets

part: choosing Value

chapter 73360 identifying market segments and targets

chapter 83360 creating positioning and dealing with competition

chapter 9: building brand equity

part: Offering Value

chapter 103360 setting product strategy

chapter 11: designing and managing services

chapter 12: developing pricing strategies and programs

part: Delivering Value

chapter 1: designing and managing integrated marketing channels

Chapter 14: managing retailing，wholesaling，and logistics

part3360通信值

chapter 15: designing and managing integrated marketing communication

chapter 163360 managing mass communication : advertising、sales promotions、events and experiences和public relations

chapter 173360 managing personal communication s : direct and interactive marketing，word of mouth，and personal selling

part3360 creating lasting growth and value

chapter 183360 managing transformation marketing

chapter 1933 360 managing marketing in the new world

appendix the evolution of marketing management

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